
Owner
Cleo Beard, owner of Beard’s “Slightly” Used Cars and Cleo’s Cars, is a true hometown leader whose dedication to his community runs as deep as his passion for helping people find the right vehicle. A lifelong resident of Bearden, Arkansas, Cleo has spent decades building a dealership that reflects his values, honesty, kindness, and genuine care for every customer who walks onto the lot.
Carrying forward a family legacy more than 40 years strong, Cleo has continued to grow the business while preserving the personal touch that customers have relied on for generations. He believes that every person deserves a dependable vehicle and a buying experience that feels comfortable, transparent, and stress-free. Whether someone needs a first car, a family SUV, or help navigating financing options, Cleo treats everyone with respect, patience, and the same hospitality he shows his friends.
Outside of the dealership, Cleo is supported by his wonderful wife, whose encouragement and partnership have been essential to the success of the business. Together, they are deeply rooted in the community, participating in local events, supporting small-town traditions, and lending a hand whenever someone is in need.
For Cleo, the dealership is more than a business; it’s a way to serve his neighbors. Over the years he has helped thousands of customers find reliable transportation, always taking pride in seeing people drive away